BrandLaunch: A Podcast Miniseries

UpStart has launched an experimental podcast miniseries!

BrandLaunch features conversations with experts in the UpStart network. Hosted by Jaime Rapaport Barry, UpStart’s Senior Director of Brand Strategy, each episode covers a different aspect of organizational brand, sharing wisdom for any organization trying to make its mark in the Jewish communal space.
Each interview is less than 30 minutes and covers issues ranging from messaging to organizational culture to “rebrands.”

We know our audience (a mix of Jewish social entrepreneurs and institutional leaders) struggles with issues of brand and marketing. We created this series to help those in our network learn from each other. Take a listen and let us know what you think.

Harry Nathan Gottlieb on Messaging and Pitching

Harry Nathan Gottlieb is the founder of two interactive software companies, Jellyvision and Jackbox Games, as well as an UpStart Board member.

Ariana Pritchett on Visual Identity and Digital Activation

Ariana Pritchett is a partner and strategist at Flight Design, Co., a boutique design studio that specializes in branding, design, and creative strategy.

Tina Rosenblum on Brand and Organizational Culture

Tina Rosenblum is a founding partner at Oak & Willow Group, which helps companies from startups to Fortune 500s create and activate their company story (another word for “brand”).

Zach Hochstadt on Engaging in a Rebrand

Zach Hochstadt is one of the founding partners of Mission Minded, a marketing and branding agency that works exclusively with nonprofits, foundations, and independent schools. UpStart partnered with Mission Minded to develop our new brand.