BrandLaunch features conversations with experts in the UpStart network. Hosted by Jaime Rapaport Barry, UpStart’s Senior Director of Brand Strategy, each episode covers a different aspect of organizational brand, sharing wisdom for any organization trying to make its mark in the Jewish communal space.
Each interview is less than 30 minutes and covers issues ranging from messaging to organizational culture to “rebrands.”
We know our audience (a mix of Jewish social entrepreneurs and institutional leaders) struggles with issues of brand and marketing. We created this series to help those in our network learn from each other. Take a listen and let us know what you think.
Ariana Pritchett is a partner and strategist at Flight Design, Co., a boutique design studio that specializes in branding, design, and creative strategy.
Tina Rosenblum is a founding partner at Oak & Willow Group, which helps companies from startups to Fortune 500s create and activate their company story (another word for “brand”).
Zach Hochstadt is one of the founding partners of Mission Minded, a marketing and branding agency that works exclusively with nonprofits, foundations, and independent schools. UpStart partnered with Mission Minded to develop our new brand.